Understand Your Customers or be Left Behind: Leading the Digital Journey
Customers are more empowered and connected than ever, and the customer's journey has grown more complex. Their expectations are growing and trust is diminishing as they may interact with multiple brands through web, mobile and social channels.
Considering 70% of the buying process in a complex sale is already complete before prospects are willing to engage with a live salesperson -- it's critical to understand your customers and anticipate their needs.* However leading consulting firm Econsultancy reports, 91% of companies do not know why customers leave their digital properties without converting.
Watch this webcast to learn how to:
Understand your customers digital journey with quantitative and qualitative analytics
Influence your customers behavior to drive right set of actions
Turn visitors into repeat customers through continuous engagement across digital channels and devices
Gain insights on why traditional approaches of understanding your customers constantly fail
Market Segment Manager Digital Analytics, IBM