Growing Brand Value Grows your Professional Services Firm
Live Event Date: June 20, 2013 @ 1:00 p.m. ET / 10:00 a.m. PT
Have you noticed that clients, employees, investors and the media increasingly cite the importance of a professional firm developing a strong brand? Did you know that smart firms are focused on driving revenue growth based on brand differentiation, new services, leveraging technology and exploiting niche opportunities? Did you realize that the once unspoken 'B' word is a proxy for something very much on your management team agenda...the overall client experience?
Price may still be a critical factor, but a key differentiator for clients in choosing between professional advisors is the consistency of the overall client experience. What counts is how your people deliver across every touch point with clients from the top to bottom of the organization. This is your brand – not your logo or corporate colors – it's about your values, your people and their behavior. Growing your brand value is a long road, with obstacles along the way, but when your people truly live the brand, the impact on the bottom line can be dramatic.
During this event, you'll hear from:
Richard Chaplin, founder and CEO, Managing Partners' Forum, on living the values of a well-managed firm,
Anthony Kendall, strategy director, Brand Finance, on implementing a brand strategy,
Eric van Rossum, vice president of professional services business unit, SAP, on the role technology plays in brand value.
Attend this live eSeminar and be automatically entered to win a new iPad! Official Rules for more details.