Advertising, Social, and More: Harnessing The Power of Paid and Earned Media for More Customer-Centric Marketing
Big data seems to be everywhere but most marketers are still not taking full advantage of the value they can gain from harnessing the data from paid and earned media to retarget prospects and move them from awareness to conversion.
Join industry experts from Marin Software, Shoutlet, Turn, Web Analytics Demystified, and IBM for a sixty minute online panel as they share insights into how advertising, social, and other data can help you take customer relationships to new, more productive levels.
Every brand/customer interaction generates data. Learn how you can make that data actionable and influence the quality of the customer's future experiences with your brand so that it is more consistent and highly personalized.
You'll hear about:
Best practices for synchronizing first party data platforms with paid media (i.e. display/ real time bidding, data management, email, search) and earned media (social)
The three major social data levels and how each can be leverage for intelligent paid, earned and owned media campaigns
How mobile device fragmentation is changing consumer behavior and how search marketers can respond
Eric T. Peterson
Senior Partner and Founder
Web Analytics Demystified
Director of Partnerships and Research
President and COO
Senior Vice President
EMM Product Strategy Global Partnerships
IBM Software Group Industry Solutions