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Hackers Whitepapers and Ebooks

This sections provides whitepapers on Hackers that details on trends, analysis and latest happenings in the industry.

  • Using Marketing Automation to Increase Your ROI on CRM
    Technology can dramatically increase the productivity of sales and marketing. In this new age of high-tech, most organizations have gone beyond Rolodexes, paper lead sheets or Outlook address books and have adopted CRM systems. These systems provide excellent return, but could you be getting more? CRM systems have their core strengths, but the area where they provide the most benefit is from certain additional applications that support specific business goals. These applications can range from sales productivity tools, like phone dialing assistants, to more comprehensive solutions around sales management, contract management or marketing. Marketing Automation is one of these comprehensive solutions that can dramatically increase the ROI of the investment in your CRM system. In this paper we briefly present the key benefits of CRM systems, and show how Marketing Automation can increase the effectiveness of the entire sales and marketing function. Technology can dramatically increase the productivity of sales and marketing. In this new age of high-tech, most organizations have gone beyond Rolodexes, paper lead sheets or Outlook address books and have adopted CRM systems. These systems provide excellent return, but could you be getting more? CRM systems have their core strengths, but the area where they provide most benefit is from certain additional applications that support specific business goals.
  • DITA: Four Letters You Need to Know
    � Adaptable � The Topic DTD is similar to HTML in that it specifies a set of generic elements each with different formatting such as titles, paragraphs and lists. To adapt the Topic DTD to your specific needs, DITA defines a mechanism called "specialization" that allows you to define new tags that inherit their behavior and properties from tags in Topic. Specialization allows downstream applications that are DITA-aware to handle an unknown tag by treating it as the tag from which it inherits its properties. For example, you could create a tag called "Procedure" that inherits from "Ordered List" and a tag called "Step" that inherits from "List Item." Although you may want to add specific processing for Procedure and Step to your application, a DITA-aware application that knows nothing about these tags would handle Procedure and Step as if they were Ordered List and List Item instead. For instance, a DITA-aware publishing application that knows nothing about Step would format it as if it were a List Item. Knowing the definition of DITA does not give you enough background for understanding its implications. So now let's start the story. As with XML itself, DITA embodies a few simple that have profound implications.
  • Presentation Transcript: LexisNexis Accelerates Oracle Siebel Application Testing with Infosys and HP's BPT Solution
    Speakers: David DeRosa, Quality Lead for LexisNexis Ashwini Nadiger, Senior Project Manager for Infosys Technologies Moderated by Kyle LeRoy Kyle LeRoy: Hello, and welcome to todays presentation, ,,Accelerate Oracle Siebel Application Testing with Infosys and HPs BPT Solution. My name is Kyle LeRoy, and I am going to be the moderator for todays presentation. Todays presentation is being brought to you by Infosys Technologies. Before we begin, please note that the slides for this presentation will be pushed to your screen automatically and all audio will be streamed through your computer. If you have any questions for our speakers today, you can enter them by clicking on the "Questions" tab, in the lower left-hand side of your screen, and click "Submit Question." Your questions will be addressed at the end of the presentation. With that said, its my pleasure to introduce our speakers for todays presentation. Joining us today is David DeRosa, Quality Lead for LexisNexis, and Ashwini Nadiger, Senior Project Manager for Infosys Technologies. Ashwini, thank you for joining us today! Im going to hand things over to you now to get us started. Ashwini Nadiger: Thank you, Kyle, for the wonderful introduction and context setting. Good day, It gives me an immense pleasure to present Oracle Siebel BPT solution, being the subject matter expert, although not the pioneer of the solution, along with our dear client friend, David DeRosa, from LexisNexis, who will share his experience in the second part of the presentation.
  • Hosted CRM Buyer's Guide
    Today's Customer Relationship Management (CRM) solutions aim to recapture the personalized customer service provided by local momand-pop shops of yore � except with high-tech-analytics capabilities, collaborative platforms and automated processes. By gathering information from multiple data sources and storing it in a centralized location, a hosted CRM solution provides a holistic view of a customer in real time. Armed with this insight, a company's management, sales and service people can better generate leads, target top customers, manage marketing campaigns, drive sales and boost customer satisfaction. The bottom line with hosted CRM solutions is that they provide an efficient way for businesses to bolster customer loyalty while reducing operating costs and increasing overall profitability. In this Buyer's Guide, you will find details on what to look for, how to buy, what you can expect to pay, and how to derive the most value from your hosted CRM investment. Today's Customer Relationship Management (CRM) solutions aim to recapture the personalized customer service provided by local momand-pop shops of yore � except with high-tech-analytics capabilities, collaborative platforms and automated processes. By gathering information from multiple data sources and storing it in a centralized location, a hosted CRM solution provides a holistic view a customer in real time.
  • Hosted CRM Buyer's Guide: Learn what a Hosted CRM system can do for you
    Today's Customer Relationship Management (CRM) solutions aim to recapture the personalized customer service provided by local momand-pop shops of yore � except with high-tech-analytics capabilities, collaborative platforms and automated processes. By gathering information from multiple data sources and storing it in a centralized location, a hosted CRM solution provides a holistic view of a customer in real time. Armed with this insight, a company's management, sales and service people can better generate leads, target top customers, manage marketing campaigns, drive sales and boost customer satisfaction. The bottom line with hosted CRM solutions is that they provide an efficient way for businesses to bolster customer loyalty while reducing operating costs and increasing overall profitability. In this Buyer's Guide, you will find details on what to look for, how to buy, what you can expect to pay, and how to derive the most value from your hosted CRM investment. Today's Customer Relationship Management (CRM) solutions aim to recapture the personalized customer service provided by local momand-pop shops of yore � except with high-tech-analytics capabilities, collaborative platforms and automated processes. By gathering information from multiple data sources and storing it in a centralized location, a hosted CRM solution provides a holistic view a customer in real time.
  • Hosted CRM Buyer Guide - Learn what a Hosted CRM system can do for you
    Today's Customer Relationship Management (CRM) solutions aim to recapture the personalized customer service provided by local momand-pop shops of yore � except with high-tech-analytics capabilities, collaborative platforms and automated processes. By gathering information from multiple data sources and storing it in a centralized location, a hosted CRM solution provides a holistic view of a customer in real time. Armed with this insight, a company's management, sales and service people can better generate leads, target top customers, manage marketing campaigns, drive sales and boost customer satisfaction. The bottom line with hosted CRM solutions is that they provide an efficient way for businesses to bolster customer loyalty while reducing operating costs and increasing overall profitability. In this Buyer's Guide, you will find details on what to look for, how to buy, what you can expect to pay, and how to derive the most value from your hosted CRM investment. Today's Customer Relationship Management (CRM) solutions aim to recapture the personalized customer service provided by local momand-pop shops of yore � except with high-tech-analytics capabilities, collaborative platforms and automated processes. By gathering information from multiple data sources and storing it in a centralized location, a hosted CRM solution provides a holistic view a customer in real time.
  • Successfully extend CRM to your mobile workforce
    Workforce mobilization has become a key competitive requirement for most organizations seeking to create greater intimacy and presence with customers. However, enabling mobility is more than just providing laptops and mobile phones to users and sending them out into the field. It's about selecting the appropriate technologies and developing the right user experience so users can be productive and take advantage of this new work paradigm. This is why extending key business applications like CRM to increasingly ubiquitous smartphone environments, like BlackBerry and Windows Mobile devices, has become critical to successfully tapping into your mobile workforce. This whitepaper will walk you through the emerging mobile CRM landscape to help you better understand the benefits you'll reap from deploying a mobile CRM solution, as well as the key requirements you'll need to consider to successfully move forward with your mobile CRM initiative. While users have been able to access basic contact details on devices for some time, truly mobile CRM is a new frontier that holds great potential to significantly transform the way mobile users can connect to and interact with business-critical information--driving revenues, productivity, and customer satisfaction. Today's front-line, mobile field professionals are finding themselves in everyday situations that an extended CRM environment that works the way they do, when they need it.
  • SQL Query Tuning for Oracle: Getting It Right the First Time
    Introduction As part of my job as a Senior DBA with Confio Software, I get to review Oracle database performance data with hundreds of customers a year. During the review process I provide performance improvement recommendations based on the response time data from Confio's performance analysis tool, Ignite for Oracle. However, I also try to go above and beyond the raw data to provide valuable performance tuning tips for our customers. Over the years, the DBAs at Confio have developed a process that works time and time again. This process is the focus of this white paper and follows four fundamental steps: 1. 2. 3. 4. Focus on the correct SQL statements Utilize response time analysis Gather accurate execution plans Use SQL diagramming Why Focus on SQL Statements When I think about performance tuning for a database environment, the following three types of tuning approaches come to mind: Application Tuning � tune the application code to process data more efficiently. Instance Tuning � tune Oracle itself via modification of database parameters or altering the environment in which the database executes. SQL Statement Tuning � tune the SQL statements used to retrieve data. The third approach, SQL seems to be a point of contention with many of our customers because it is often unclear which group (database administration or development) is responsible.
  • Total Economic Impact Of Red Hat JBoss Enterprise Application Platform
    In August 2009, Red Hat commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) enterprises may realize by deploying JBoss Enterprise Application Platform. JBoss Enterprise Application Platform includes open source technologies for building, deploying, and hosting enterprise Java applications and services. This study illustrates the financial impact of implementing JBoss Enterprise Application Platform for mission-critical applications by an organization that provides integrated voice and data communications. Forrester found that the organization reduced its operating costs by cutting spending on annual maintenance and support for its Java platform and improved its IT productivity, resulting in shorter product-introduction times and increased revenue. From the information provided in extensive interviews and model reviews, Forrester constructed a TEI framework for organizations considering implementation of JBoss Enterprise Application Platform and analyzed the subject organization's experience using that model. The objective of the framework is to identify the cost, benefit, flexibility, and risk factors that impact the investment decision. In August 2009, Red Hat commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) enterprises may realize by deploying JBoss Enterprise Application Platform. JBoss Enterprise Application Platform includes open source technologies for building, deploying, hosting enterprise Java applications and services.
  • Easing the Migration to Microsoft SQL Server 2005
    Countless companies want to take advantage of Microsoft� SQL Server 2005 and its notable business and technology benefits. However, with the prevalence of large, complex and sprawling information technology (IT) infrastructures, many organizations are wary of--or avoid altogether--the time, expense and effort required for a mass overhaul of their database environment. The task of SQL Server 2005 migration need not be as difficult, time consuming or costly as one might anticipate. HP includes a migration toolset as part of the HP PolyServe Software for Microsoft SQL Server--that can significantly ease the configuration and deployment of SQL Server 2005. By dramatically reducing the complexity of migration and slashing deployment time by up to 66%--in addition to inherent infrastructure consolidation and management benefits that pay dividends well beyond the upgrade--the HP PolyServe Migration Manager often justifies the cost of the changeover by the time the switch is flipped. There are many business and technological reasons for making the move to SQL Server 2005 and SQL Server 2005 Enterprise Edition. In tandem with 64-bit computing platforms, SQL Server 2005 can boost performance by 30% in certain instances, deliver a better database management structure and bolster infrastructure security. In addition, it helps IT improve data reporting, perform complex queries more rapidly, support more users, and run mission-critical applications faster.